After tremendous growth in 2014, Red Bull wanted to host an unforgettable, post holiday party for the Nashville service industry. Red Bull activates “Red Monday” as a special thank you to the restaurant and bar industry who work the holidays, special events, and busy seasons. Because of the special nature of the event, no details are too small and the experience must be second to none. To meet their goals, Red Bull commissioned me to develop the concept, book a unique space, curate entertainment, capture content and execute the entire evening.
Together with my team we conceptualized a multi-faceted secret warehouse party at an undisclosed location tucked away in an under-developed warehouse on the Cumberland River. In this space, we converted a 10,000 sq ft abandoned meat packing plant into three rooms with a surprise portion unveiled mid-way through event. It was epic. Real epic.
Photography Matt Shaw
Video Production Aaron Seldon