ABM reached out to Street Attack to help launch their product to the world, starting in Nashville, TN. We conceptualized, produced and executed high level experiential street marketing and launch events that people are still talking about.
Mapping the neighborhoods, bars and sub-cultures in Nashville, Knoxville, Memphis, Chattanooga, Atlanta, Athens and Savannah. We visited several neighborhoods and surveyed consumers on a wide range of topics to further inform where to hold events, socially where Moonshine would be well received, and where there might be cultural crossover that we could plan around in the future.
In addition we scouted locations for high level street marketing and OOH placements. Street Attack secured the most unique venue spaces for consumer and industry launch events in each market. These events created an experience which introduced the public to American Born Moonshine and furthered the brand as a market leader.
Street Attack also began interacting with local consumers to establish contacts, get a feel for each market, and make connections for future partnerships and activations. Street Attack did “pre-search” on a handful of social groups we identified as influencers and we were able to begin tapping into these influencer networks during the American Born Moonshine launch.