3 CITIES // 1 WEEK
With Wolf, I conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album.
With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week!
Proud to be a part of Yelawolf’s work and his story. I also love to throw a good party.
Photography Kevin Estrada (LA),
Video Production Nathan Brown
Check out the video recap below:
500,000 combined impressions made through social media outlets.
Multiple billboard placements in major high traffic areas and city centers.